Sales Management Software, Hardware, Services and Research Papers

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Brand Management - Leveraging the Power of Integrated Marketing by SAP AG

February 01, 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.

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The Responsive Supply Chain: Managing Market Events in the Consumer Goods Industry by SAP AG

September 18, 2008 - (Free Research) This report focuses on the market events that impact demand. It explains the six market event categories that cannot be controlled but can be effectively managed if the right processes and technologies are in place.

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It's All about the Salesperson: Taking Advantage of Web 2.0 by Oracle Corporation

September 2008 - (Free Research) This paper examines the challenges salespeople face, the growing Web 2.0 trend in the enterprise, and the drivers for a new breed of social applications that complement traditional CRM systems to help sales users close more deals quickly.

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Differentiate Your Company with Complete CRM by Oracle Corporation

June 2009 - (Free Research) This white paper will expand on what Oracle defines as Complete CRM - how businesses can better engage customers and users, manage customer transactions, and analyze results to adapt and take advantage of changing business and economic circumstances to realize greater value from CRM.

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Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales by Oracle Corporation

September 2008 - (Free Research) This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them.

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