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The Science and Art of Selling by Genius.com October 07, 2009 - (Free Research) This white paper shows how scientific studies of marketing and sales effectiveness are now yielding information that can help an organization better tune its sales and marketing efforts. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales by Oracle Corporation September 2008 - (Free Research) This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Enabling the Analytics-Driven Business: How Parallel, Columnar Database Technologies Power Operations Management by ParAccel February 2009 - (Free Research) As the speed of business intensifies, C-level executives are struggling to implement effective strategies that give their companies a competitive edge. Operational Strategy and Operations Management (OM) are two business fields that work together to help executives set and manage business strategy based on quantitative analysis, not gut feel. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

It's All about the Salesperson: Taking Advantage of Web 2.0 by Oracle Corporation September 2008 - (Free Research) This paper examines the challenges salespeople face, the growing Web 2.0 trend in the enterprise, and the drivers for a new breed of social applications that complement traditional CRM systems to help sales users close more deals quickly. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Brand Management - Leveraging the Power of Integrated Marketing by SAP America Inc February 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM and Social Networking: Engaging the Social Customer by Microsoft June 2009 - (Free Research) As social networking sites explode in popularity, the hype and interest continue to build. But sorting the fact from the hype can be a challenge. This paper discusses tangible ways that organizations can extract measurable business value from social networking by leveraging it in conjunction with Customer Relationship Management (CRM) solutions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Auto Club Group - AAA Attains Executive-level Visibility into Critical Application Performance by Compuware Corporation July 2009 - (Free Research) How AAA improved operational efficiency by automating performance-monitoring efforts and provided executive-level dashboards with real-time views of application performance. Also, how AAA established baselines for ongoing performance monitoring and service levels. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Microsoft Dynamics Webcast: Beyond the Boundaries of Traditional CRM by Microsoft September 2009 - (Free Research) Watch this webcast to learn the concrete ways Microsoft Dynamics CRM can help you attain a 360-degree view of your customers. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Differentiate Your Company with Complete CRM by Oracle Corporation June 2009 - (Free Research) This white paper will expand on what Oracle defines as Complete CRM - how businesses can better engage customers and users, manage customer transactions, and analyze results to adapt and take advantage of changing business and economic circumstances to realize greater value from CRM. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Application Whitelisting: The Must Have Technology for Security and Compliance Today by McAfee, Inc. September 2009 - (Free Research) In this webcast, learn ways to combat the malicious code of malware and trojans from McAfee's Stuart McClure. Gain insight into how application whitelisting, a means of providing security with less overhead without negative performance impact, can aid your compliance initiatives while not raising operational costs. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Podcast: Application Whitelisting: The Must Have Technology for Security and Compliance Today by McAfee, Inc. September 2009 - (Free Research) In this podcast learn ways to combat the malicious code of malware and trojans from McAfee's Stuart McClure. Gain insight into how application whitelisting, a means of providing security with less overhead without negative performance impact, can aid your compliance initiatives while not raising operational costs. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

Consultancy Deploys Productivity-Enhancing CRM Solution to Gain Competitive Advantage by Microsoft April 2008 - (Free Research) After an extensive search for a solution, Lure Executive Services chose to implement Microsoft Dynamics™ CRM Online. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Which Off-line CRM solution for Field Force? by Wipro Technologies October 2009 - (Free Research) This paper explores four different choices available for offline CRM solution based on SAP platform, namely SAP CRM Mobile Solutions for Laptop users, SAP CRM on Blackberry on other PDA's, CRM Online solution accessed over internet, Offline recording of information using SAP Interactive forms by Adobe. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Enhance Customer Loyalty through Higher Responsiveness by Oracle Corporation April 2009 - (Free Research) The user experience associated with web applications relies in large part on the availability and management of their session data, its persistence, and its management. This white paper focuses on the topic of data availability and management for mission-critical web applications. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Enhance Your Business Banking Client Relationships with RIA Technologies by Actuate September 2009 - (Free Research) Web 2.0 applications have forever changed the way that consumers interact with financial firms and those experiences have raised their expectations for online banking. Banks can now deliver Rich Internet Applications that automate business processes while providing a user experience that elicits real enthusiasm in the marketplace. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Tips from the Trade – Competing on Web Analytics by SAS Institute Inc. August 2009 - (Free Research) The online channel has been one of the more successful areas of business during these economic times, but most businesses are still behind when it comes to web analytics. Watch this webcast to also learn the overall best practices and the future needs within online analytics. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Differentiation through Service Excellence Driving Customer Loyalty and Service Profitability by SAP America Inc September 2008 - (Free Research) The importance of achieving service excellence is growing. Products are increasingly becoming commodities, and CEOs are recognizing that first-rate service is crucial to enhancing customer satisfaction. This paper explores the crucial links between customer service and customer satisfaction. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Increase Your Returns Using Event-Based Marketing by Infor CRM July 2009 - (Free Research) Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

12 Tips to Assess Online Retail Readiness for the Holidays by Gomez September 2009 - (Free Research) Overall Web performance - including availability, responsiveness and consistency - can have a huge impact on an online retailer's revenues, brand and customer satisfaction. Read this whitepaper to learn 12 tips to assess online retail readiness for the upcoming holiday season. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

eGuide: Defining a cost-effective mobile IT strategy by Dell, Inc. and Intel September 2009 - (Free Research) In this series, Craig Mathias explores the various ways mobility solutions can be used successfully and cost-effectively in your enterprise. (EGUIDE) VIEW ABSTRACT | GO TO

Data Protection Examples Using PS Series Snapshots in a VMware® Virtual Infrastructure by Dell, Inc. May 2008 - (Free Research) This tech report demonstrates how using Dell EqualLogic SAN Snapshots can improve data protection in a VMware Virtual Infrastructure environment. (TECHNICAL ARTICLE) VIEW ABSTRACT | GO TO

Dell completes virtualization deployment for heavy-equipment dealer Kelly Tractor in 20 days by Dell and VMware July 2008 - (Free Research) An aging, proprietary enterprise resource planning (ERP) system at Kelly Tractor limited the company's ability to integrate information from separate departments and build new, innovative sales and services tools. Read how the company benefited from Dell and VMware virtualization. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Learn how to Enhance your Online Customer Relationships by Actuate May 2009 - (Free Research) To truly meet the needs of the modern banking customer, banks must do more than simply provide multi- siloed, disconnected, and inconsistent channels. This business whitepaper includes recommendations from a leading analyst on driving customer retention. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Globo.com Acquires 200,000 New Customers in 2 years and Reduces Churn by 30% with Data Mining by SPSS Inc. Worldwide Headquarters May 2009 - (Free Research) This Internet service provider/portal operator of Globo, Brazil's largest media conglomerate, delivers the content Brazilian Web users want using PASW Statistics. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Connected Businesses Win by Cisco Systems, Inc. August 2009 - (Free Research) For small and medium-sized businesses (SMBs), networks can do more than simply connect machines. They also deliver voice (telephone) and video, and connect functions such as sales and bookkeeping to make business more efficient, collaborative, and profitable. Read this paper learn about core network components and benefits. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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